A. EEA and UK

I. Legal Basis for Collection

We collect and use your personal data to:

1. Provide our services: we process your personal data to provide our web search and content services. This is so we can comply with our contractual obligations to you.
2. Improve our services: we analyze information about how you use our Sites to provide an improved experience for our users, including product testing and site analytics. It is in our legitimate business interests to use the information provided to us for this purpose, so we can understand any issues with our Sites and improve them.
3. Compensate our partners: we process your personal data for purposes of calculating compensation to be paid to our third party product/service providers and distributors and to analyze usage across products, services and distribution partner/channel. It is in our legitimate interest to appropriately determine amounts to be paid to our partners and inform our product roadmap and distribution strategy.
4. Communicate with you: we may use your personal data when we communicate with you, for example to respond to your requests via our Help Desk. It is in our legitimate interests that we are able to provide you with appropriate responses and provide you with notices about our Sites and services.
5. Promotion of our Sites: we may use your personal data to deliver relevant advertisements to you to promote our Sites, and measure the effectiveness of our marketing campaigns. It is in our legitimate interest to analyze the interests of our users to craft more relevant advertising messages and inform our marketing strategy. We may use automated decision-making to deliver tailored advertisements based on your personal data. In most cases, we and our marketing network partners use cookies, unique ID codes and other types of trackers to carry out this activity as further described in INFORMATION WE COLLECT, HOW WE COLLECT IT, HOW WE USE IT, AND WHY WE SHARE IT.
6. Exercise our rights: we may use your personal data to exercise our legal rights where it is necessary to do so; for example, to detect, prevent and respond to fraud claims, intellectual property infringement claims or violations of law or our Terms of Service.
7. Comply with our obligations: we may process your personal data to, for example, carry out fraud prevention checks or comply with other legal or regulatory requirements, where this is explicitly required by law, such as responding to your request for data access or deletion.
8. Customize your experience, including ads: when you use the Sites, we may use information about your use of the Sites (queries you submitted, content you viewed) to customize your experience, such as by providing personalized elements and showing you content based on your recent interests. We may use automated decision-making for these activities. Upon your affirmative consent or request, we may use your browser information to send you notifications about content on our site via your browser. As required by applicable data protection an